Velvet
Open in tool →Burgundy and plum on near-black with a brass accent — theatre, wine, and anything that wants to feel after-dark.
Color
#990f34
#990f34
hex
#990f34rgb
rgb(153, 15, 52)hsl
hsl(344, 82%, 33%)oklch
oklch(0.44 0.167 14.7)Closest name: Cranberry (#9e003a)Relative luminance 0.0736
Colors that go with #990f34
Teal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #990f34 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Crimson #dc143c
shippedCrimson is paired with #990f34 in 5 real palettes, including State Farm's brand system and Nintendo's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #990f34: 7 real palettes, including State Farm's brand system and Nissan's brand system, as the accent.
Goldenrod #daa520
shippedGoldenrod shows up next to #990f34 in 4 real palettes, including Candlelight and Fireside, as the supporting colour.
Slate Gray #708090
shipped4 real palettes, including Typewriter and Newsprint put Slate Gray beside #990f34, as the supporting colour.
Taupe #483c32
shippedTaupe is paired with #990f34 in 13 real palettes, including Chipotle's brand system and Typewriter, as the supporting colour.
Champagne #f7e7ce
shipped3 real palettes, including Woodsmoke and Bramble put Champagne beside #990f34, as the text colour against it.
Charcoal #36454f
neutralCharcoal is the body-text near-black for #990f34: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #990f34
Tints & shades
Harmonies
Contrast
| #990f34 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.49:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.47:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #990f34 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Garnet
Open in tool →Garnet, carnelian and citrine on a wine-black — the warm jewel set for spirits, theatre and jewellery itself.
Fonts for this mood
#990f34 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #990f34
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #990f34 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/990f34-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md