Color

#f3948c

#f3948c
hex#f3948c
rgbrgb(243, 148, 140)
hslhsl(5, 81%, 75%)
oklchoklch(0.763 0.116 25.3)
Closest name: Candy (#ff9b87)Relative luminance 0.4213

Colors that go with #f3948c

Charcoal, Dark Turquoise and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8ceaf3

#f38cb7 · #f3c88c

#8cf394 · #948cf3

Split-complementary

Open in tool →

#8cf3c8 · #8cb7f3

#b7f38c · #8ceaf3 · #c88cf3

Contrast

#f3948c as textRatioAAAA largeAAAFix
Aaon white
2.23:1failfailfail
  • AA: use #e22918 as the text (4.6:1)
  • AAA: use #ab1f12 as the text (7.15:1)
  • AA: or shift the background to #424242 (4.51:1)
  • AAA: or shift the background to #212121 (7.23:1)
Aaon black
9.43:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f3948c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f3948c reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f3948c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f3948c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f3948c-c4a49c-62cba1-2d261f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md