Color

#f38372

#f38372
hex#f38372
rgbrgb(243, 131, 114)
hslhsl(8, 84%, 70%)
oklchoklch(0.73 0.14 29.9)
Closest name: salmon (#fa8072)Relative luminance 0.365

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#72e2f3

#f372a1 · #f3c472

#72f383 · #8372f3

Split-complementary

Open in tool →

#72f3c4 · #72a1f3

#a1f372 · #72e2f3 · #c472f3

Contrast

#f38372 as textRatioAAAA largeAAAFix
Aaon white
2.53:1failfailfail
  • AA: use #e12f14 as the text (4.55:1)
  • AAA: use #a9230f as the text (7.16:1)
  • AA: or shift the background to #383838 (4.63:1)
  • AAA: or shift the background to #171717 (7.09:1)
Aaon black
8.3:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f38372 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f38372 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f38372
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f38372 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f38372-c4a69c-62cba6-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md