Color

#f37f68

#f37f68
hex#f37f68
rgbrgb(243, 127, 104)
hslhsl(10, 85%, 68%)
oklchoklch(0.722 0.147 32.5)
Closest name: salmon (#fa8072)Relative luminance 0.3523

Colors that go with #f37f68

Charcoal, Cornflower Blue and Deep Sky Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#68dcf3

#f36896 · #f3c568

#68f37f · #7f68f3

Split-complementary

Open in tool →

#68f3c5 · #6896f3

#96f368 · #68dcf3 · #c568f3

Contrast

#f37f68 as textRatioAAAA largeAAAFix
Aaon white
2.61:1failfailfail
  • AA: use #de3412 as the text (4.56:1)
  • AAA: use #a5270d as the text (7.25:1)
  • AA: or shift the background to #363636 (4.63:1)
  • AAA: or shift the background to #141414 (7.06:1)
Aaon black
8.05:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f37f68 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f37f68 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f37f68
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f37f68 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f37f68-c4a79c-62cbaa-2d281f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md