Color

#f37b68

#f37b68
hex#f37b68
rgbrgb(243, 123, 104)
hslhsl(8, 85%, 68%)
oklchoklch(0.716 0.151 30.5)
Closest name: salmon (#fa8072)Relative luminance 0.3422

Colors that go with #f37b68

Charcoal, Cornflower Blue and Deep Sky Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #f37b68

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#68e0f3

#f3689b · #f3c068

#68f37b · #7b68f3

Split-complementary

Open in tool →

#68f3c0 · #689bf3

#9bf368 · #68e0f3 · #c068f3

Contrast

#f37b68 as textRatioAAAA largeAAAFix
Aaon white
2.68:1failfailfail
  • AA: use #e22e12 as the text (4.53:1)
  • AAA: use #aa230e as the text (7.1:1)
  • AA: or shift the background to #363636 (4.51:1)
  • AAA: or shift the background to #0f0f0f (7.16:1)
Aaon black
7.84:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f37b68 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f37b68 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f37b68
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f37b68 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f37b68-c4a69c-62cba6-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md