Color

#f372dd

#f372dd
hex#f372dd
rgbrgb(243, 114, 221)
hslhsl(310, 84%, 70%)
oklchoklch(0.739 0.2 334.4)
Closest name: Avant-Garde Pink (#ff77ee)Relative luminance 0.3631

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#72f388

#c872f3 · #f3729d

#ddf372 · #72ddf3

Split-complementary

Open in tool →

#9df372 · #72f3c8

#f3c872 · #72f388 · #729df3

Contrast

#f372dd as textRatioAAAA largeAAAFix
Aaon white
2.54:1failfailfail
  • AA: use #d312b3 as the text (4.66:1)
  • AAA: use #a00e87 as the text (7.22:1)
  • AA: or shift the background to #383838 (4.61:1)
  • AAA: or shift the background to #171717 (7.05:1)
Aaon black
8.26:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f372dd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f372dd reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f372dd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f372dd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f372dd-c19fb7-83cb62-2d1f25-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md