Color

#f3729d

#f3729d
hex#f3729d
rgbrgb(243, 114, 157)
hslhsl(340, 84%, 70%)
oklchoklch(0.716 0.164 1.1)
Closest name: Embarrassed (#ee7799)Relative luminance 0.3352

Colors that go with #f3729d

Charcoal, Light Sea Green and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #f3729d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#72f3c8

#f372dd · #f38872

#9df372 · #729df3

Split-complementary

Open in tool →

#72f388 · #72ddf3

#ddf372 · #72f3c8 · #8872f3

Contrast

#f3729d as textRatioAAAA largeAAAFix
Aaon white
2.73:1failfailfail
  • AA: use #e6145a as the text (4.55:1)
  • AAA: use #ae0f44 as the text (7.11:1)
  • AA: or shift the background to #333333 (4.64:1)
  • AAA: or shift the background to #0f0f0f (7.03:1)
Aaon black
7.7:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f3729d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f3729d reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f3729d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f3729d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f3729d-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md