Color

#f372bf

#f372bf
hex#f372bf
rgbrgb(243, 114, 191)
hslhsl(324, 84%, 70%)
oklchoklch(0.727 0.179 345.7)
Closest name: Dream Setting (#ff77bb)Relative luminance 0.3485

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#72f3a6

#e672f3 · #f3727f

#bff372 · #72bff3

Split-complementary

Open in tool →

#7ff372 · #72f3e6

#f3e672 · #72f3a6 · #727ff3

Contrast

#f372bf as textRatioAAAA largeAAAFix
Aaon white
2.63:1failfailfail
  • AA: use #dd138c as the text (4.62:1)
  • AAA: use #a90f6b as the text (7.08:1)
  • AA: or shift the background to #363636 (4.59:1)
  • AAA: or shift the background to #121212 (7.11:1)
Aaon black
7.97:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f372bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#f372bf reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f372bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f372bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f372bf-c19faf-6bcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md