Color

#727ff3

#727ff3
hex#727ff3
rgbrgb(114, 127, 243)
hslhsl(234, 84%, 70%)
oklchoklch(0.642 0.172 275.6)
Closest name: Orchid (#7a81ff)Relative luminance 0.2523

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#f3e672

#72bff3 · #a672f3

#f3727f · #7ff372

Split-complementary

Open in tool →

#f3a672 · #bff372

#f372bf · #f3e672 · #72f3a6

Contrast

#727ff3 as textRatioAAAA largeAAAFix
Aaon white
3.47:1failpassfail
  • AA: use #5666f0 as the text (4.61:1)
  • AAA: use #273bec as the text (7.18:1)
  • AA: or shift the background to #212121 (4.64:1)
Aaon black
6.05:1passpassfail
  • AAA: use #8590f4 as the text (7.29:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #727ff3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#727ff3 reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #727ff3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #727ff3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/727ff3-9d9cc4-df8a4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md