Color

#ef7a48

#ef7a48
hex#ef7a48
rgbrgb(239, 122, 72)
hslhsl(18, 84%, 61%)
oklchoklch(0.705 0.158 42.7)
Closest name: Bonfire (#f78058)Relative luminance 0.3274

Colors that go with #ef7a48

Charcoal, Cornflower Blue and Light Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#48bdef

#ef4869 · #efce48

#48ef7a · #7a48ef

Split-complementary

Open in tool →

#48efce · #4869ef

#69ef48 · #48bdef · #ce48ef

Contrast

#ef7a48 as textRatioAAAA largeAAAFix
Aaon white
2.78:1failfailfail
  • AA: use #ce4b12 as the text (4.53:1)
  • AAA: use #9b380d as the text (7.08:1)
  • AA: or shift the background to #333333 (4.54:1)
  • AAA: or shift the background to #0a0a0a (7.12:1)
Aaon black
7.55:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef7a48 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ef7a48 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef7a48
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef7a48 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef7a48-c4ad9c-62cbb8-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md