Golden Hour
Open in tool →Apricot into coral into plum — a sunset flattened to three tokens, with the plum doubling as the twilight text colour.
Color
#ef6661
#ef6661
hex
#ef6661rgb
rgb(239, 102, 97)hsl
hsl(2, 82%, 66%)oklch
oklch(0.68 0.17 24.8)Closest name: Camellia (#f6685a)Relative luminance 0.2872
Colors that go with #ef6661
Charcoal, Medium Sea Green and Light Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #ef6661: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Medium Sea Green #3cb371
triadicshippedMedium Sea Green completes a triad with #ef6661 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Light Sea Green #20b2aa
complementaryshippedLight Sea Green sits directly opposite #ef6661 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #ef6661 in 7 real palettes, including Ember and Beach Hut, as the accent.
Blue #0000ff
shipped7 real palettes, including Monzo's brand system and Sketch's brand system put Blue beside #ef6661, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #ef6661 in 4 real palettes, including Polaroid and Kiln, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #ef6661: 5 real palettes, including Alpine and Diner, as the supporting colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #ef6661: 4 real palettes, including Cobalt Pop and NASA's brand system, as the lead colour.
Real palettes that use #ef6661
Tints & shades
Harmonies
Contrast
| #ef6661 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.11:1 | fail | pass | fail | |
Aaon black | 6.74:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef6661 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#ef6661 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #ef6661
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #ef6661 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/ef6661-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md