Color

#ee72b2

#ee72b2
hex#ee72b2
rgbrgb(238, 114, 178)
hslhsl(329, 78%, 69%)
oklchoklch(0.716 0.168 350)
Closest name: hotpink (#ff69b4)Relative luminance 0.3343

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#72eeae

#ec72ee · #ee7274

#b2ee72 · #72b2ee

Split-complementary

Open in tool →

#74ee72 · #72eeec

#eeec72 · #72eeae · #7274ee

Contrast

#ee72b2 as textRatioAAAA largeAAAFix
Aaon white
2.73:1failfailfail
  • AA: use #de1b80 as the text (4.59:1)
  • AAA: use #a81561 as the text (7.13:1)
  • AA: or shift the background to #333333 (4.62:1)
  • AAA: or shift the background to #0f0f0f (7.02:1)
Aaon black
7.69:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ee72b2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#ee72b2 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ee72b2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ee72b2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ee72b2-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md