Color

#72b2ee

#72b2ee
hex#72b2ee
rgbrgb(114, 178, 238)
hslhsl(209, 78%, 69%)
oklchoklch(0.744 0.109 248)
Closest name: Cooler Than Ever (#77bbff)Relative luminance 0.4159

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#eeae72

#72eeec · #7274ee

#ee72b2 · #b2ee72

Split-complementary

Open in tool →

#ee7274 · #eeec72

#ec72ee · #eeae72 · #74ee72

Contrast

#72b2ee as textRatioAAAA largeAAAFix
Aaon white
2.25:1failfailfail
  • AA: use #1a78d1 as the text (4.51:1)
  • AAA: use #13599a as the text (7.18:1)
  • AA: or shift the background to #404040 (4.6:1)
  • AAA: or shift the background to #212121 (7.14:1)
Aaon black
9.32:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #72b2ee as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#72b2ee reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #72b2ee
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #72b2ee and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/72b2ee-9cacc4-df4e4e-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md