Color

#7274ee

#7274ee
hex#7274ee
rgbrgb(114, 116, 238)
hslhsl(239, 78%, 69%)
oklchoklch(0.619 0.179 279.1)
Closest name: Pan Purple (#657aef)Relative luminance 0.2224

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#eeec72

#72b2ee · #ae72ee

#ee7274 · #74ee72

Split-complementary

Open in tool →

#eeae72 · #b2ee72

#ee72b2 · #eeec72 · #72eeae

Contrast

#7274ee as textRatioAAAA largeAAAFix
Aaon white
3.85:1failpassfail
  • AA: use #6062eb as the text (4.73:1)
  • AAA: use #373ae6 as the text (7.22:1)
  • AA: or shift the background to #1a1a1a (4.52:1)
Aaon black
5.45:1passpassfail
  • AAA: use #898bf0 as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7274ee as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7274ee reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7274ee
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7274ee and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7274ee-a09cc4-df964e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md