Color

#ed7740

#ed7740
hex#ed7740
rgbrgb(237, 119, 64)
hslhsl(19, 83%, 59%)
oklchoklch(0.697 0.161 43.9)
Closest name: Apocalyptic Orange (#f4711e)Relative luminance 0.3157

Colors that go with #ed7740

Cadet Blue, Charcoal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40b6ed

#ed405f · #edcd40

#40ed77 · #7740ed

Split-complementary

Open in tool →

#40edcd · #405fed

#5fed40 · #40b6ed · #cd40ed

Contrast

#ed7740 as textRatioAAAA largeAAAFix
Aaon white
2.87:1failfailfail
  • AA: use #c94c13 as the text (4.64:1)
  • AAA: use #95390e as the text (7.32:1)
  • AA: or shift the background to #303030 (4.6:1)
  • AAA: or shift the background to #050505 (7.1:1)
Aaon black
7.31:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ed7740 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ed7740 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ed7740
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ed7740 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ed7740-c4ad9c-62cbb9-2d2a1f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md