Color

#ed40cd

#ed40cd
hex#ed40cd
rgbrgb(237, 64, 205)
hslhsl(311, 83%, 59%)
oklchoklch(0.672 0.25 336.6)
Closest name: Barbiecore (#e15acb)Relative luminance 0.2608

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40ed5f

#b640ed · #ed4077

#cded40 · #40cded

Split-complementary

Open in tool →

#77ed40 · #40edb6

#edb640 · #40ed5f · #4077ed

Contrast

#ed40cd as textRatioAAAA largeAAAFix
Aaon white
3.38:1failpassfail
  • AA: use #d714b3 as the text (4.53:1)
  • AAA: use #a30f88 as the text (7.04:1)
  • AA: or shift the background to #242424 (4.59:1)
Aaon black
6.22:1passpassfail
  • AAA: use #f05cd5 as the text (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ed40cd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ed40cd reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ed40cd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ed40cd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ed40cd-c19fb7-82cb62-2d1f25-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md