Color

#e70daa

#e70daa
hex#e70daa
rgbrgb(231, 13, 170)
hslhsl(317, 89%, 48%)
oklchoklch(0.621 0.26 344.7)
Closest name: Aphroditean Fuchsia (#dd14ab)Relative luminance 0.2018

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0de74b

#b80de7 · #e70d3d

#aae70d · #0daae7

Split-complementary

Open in tool →

#3de70d · #0de7b8

#e7b80d · #0de74b · #0d3de7

Contrast

#e70daa as textRatioAAAA largeAAAFix
Aaon white
4.17:1failpassfail
  • AA: use #d90d9f as the text (4.66:1)
  • AAA: use #a40a78 as the text (7.26:1)
  • AA: or shift the background to #0f0f0f (4.6:1)
Aaon black
5.04:1passpassfail
  • AAA: use #f556c8 as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e70daa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e70daa reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e70daa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e70daa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e70daa-c19fb3-77cb62-2d1f23-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md