# #e70daa

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e70daa`
- RGB: rgb(231, 13, 170)
- HSL: hsl(317, 89%, 48%)
- OKLCH: oklch(0.621 0.26 344.7)
- Relative luminance: 0.2018
- Nearest named color: Aphroditean Fuchsia (#dd14ab, Δ 1.967) — https://brandsweets.com/colors/aphroditean-fuchsia
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e70daa

## Tints & shades

- Tints (toward white): #f21cb5, #f335bd, #f54dc5, #f665cd, #f77dd5, #f995dd, #faade4, #fcc5ec, #fdddf4, #fef5fc
- Shades (toward black): #d40c9b, #bc0b8a, #a90a7c, #91086a, #7d075c, #6a064e, #52053c, #3f042e, #27021c, #13010e

## Harmonies

- Complementary: #0de74b
- Analogous: #b80de7, #e70d3d
- Triadic: #aae70d, #0daae7
- Split-complementary: #3de70d, #0de7b8
- Tetradic: #e7b80d, #0de74b, #0d3de7

## Colors that go with #e70daa

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #e70daa on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e70daa: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #e70daa: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Dark Cyan** #008b8b [harmony: split] — Dark Cyan is a split-complement of #e70daa: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkcyan
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #e70daa's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e70daa: two real palettes: Maybelline's brand system and Hasbro's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Tomato** #ff6347 [pool] — Two real palettes: Night Market and Sunset Boulevard put Tomato beside #e70daa, as the lead colour. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/tomato
- **Yellow** #ffff00 [pool] — Two real palettes: JetBrains's brand system and Arcade put Yellow beside #e70daa, as the accent. Seen in: JetBrains (https://brandsweets.com/colors/brands/jetbrains-com), Arcade (https://brandsweets.com/palettes/vivid#arcade). — https://brandsweets.com/colors/yellow

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.17:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d90d9f (4.66:1); AA: background → #0f0f0f (4.6:1); AAA: text → #a40a78 (7.26:1)
- On black (#000000): 5.04:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f556c8 (7.05:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e70daa-c19fb3-77cb62-2d1f23-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e70daa" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.