Color

#e68996

#e68996
hex#e68996
rgbrgb(230, 137, 150)
hslhsl(352, 65%, 72%)
oklchoklch(0.732 0.114 11.3)
Closest name: Boho Blush (#e58787)Relative luminance 0.3692

Colors that go with #e68996

Charcoal, Light Sea Green and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#89e6da

#e689c4 · #e6ab89

#96e689 · #8996e6

Split-complementary

Open in tool →

#89e6ab · #89c4e6

#c4e689 · #89e6da · #ab89e6

Contrast

#e68996 as textRatioAAAA largeAAAFix
Aaon white
2.5:1failfailfail
  • AA: use #d63d52 as the text (4.52:1)
  • AAA: use #a82435 as the text (7.07:1)
  • AA: or shift the background to #383838 (4.68:1)
  • AAA: or shift the background to #171717 (7.16:1)
Aaon black
8.38:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e68996 as the background.

Brands using this color

Fonts for this mood

#e68996 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e68996
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e68996 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e68996-c49c9d-62cb8a-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md