Color

#e38f72

#e38f72
hex#e38f72
rgbrgb(227, 143, 114)
hslhsl(15, 67%, 67%)
oklchoklch(0.73 0.111 39.8)
Closest name: darksalmon (#e9967a)Relative luminance 0.3719

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#72c7e3

#e3728f · #e3c772

#72e38f · #8f72e3

Split-complementary

Open in tool →

#72e3c7 · #728fe3

#8fe372 · #72c7e3 · #c772e3

Contrast

#e38f72 as textRatioAAAA largeAAAFix
Aaon white
2.49:1failfailfail
  • AA: use #c85028 as the text (4.53:1)
  • AAA: use #953b1d as the text (7.19:1)
  • AA: or shift the background to #3b3b3b (4.5:1)
  • AAA: or shift the background to #171717 (7.2:1)
Aaon black
8.44:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e38f72 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e38f72 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e38f72
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e38f72 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e38f72-c4ab9c-62cbb2-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md