Color

#dd72df

#dd72df
hex#dd72df
rgbrgb(221, 114, 223)
hslhsl(299, 63%, 66%)
oklchoklch(0.713 0.188 326.6)
Closest name: orchid (#da70d6)Relative luminance 0.3273

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#73df72

#a672df · #df72aa

#dfdd72 · #72dfdd

Split-complementary

Open in tool →

#aadf72 · #72dfa6

#dfa672 · #73df72 · #72aadf

Contrast

#dd72df as textRatioAAAA largeAAAFix
Aaon white
2.78:1failfailfail
  • AA: use #c52dc8 as the text (4.58:1)
  • AAA: use #942296 as the text (7.17:1)
  • AA: or shift the background to #333333 (4.54:1)
  • AAA: or shift the background to #0a0a0a (7.11:1)
Aaon black
7.55:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #dd72df as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#dd72df reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #dd72df
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #dd72df and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/dd72df-c19fbd-96cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md