Color

#dc74af

#dc74af
hex#dc74af
rgbrgb(220, 116, 175)
hslhsl(326, 60%, 66%)
oklchoklch(0.694 0.146 346.5)
Closest name: Fading Love (#c973a2)Relative luminance 0.308

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#74dca1

#d574dc · #dc747b

#afdc74 · #74afdc

Split-complementary

Open in tool →

#7bdc74 · #74dcd5

#dcd574 · #74dca1 · #747bdc

Contrast

#dc74af as textRatioAAAA largeAAAFix
Aaon white
2.93:1failfailfail
  • AA: use #ce3b8e as the text (4.53:1)
  • AAA: use #9f286b as the text (7.02:1)
  • AA: or shift the background to #303030 (4.5:1)
  • AAA: or shift the background to #030303 (7.03:1)
Aaon black
7.16:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #dc74af as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#dc74af reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #dc74af
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #dc74af and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/dc74af-c19fae-67cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md