Brand color

Datadog Accent

#bf0000

hex#bf0000

rgbrgb(191, 0, 0)

hslhsl(0, 100%, 37%)

oklchoklch(0.505 0.207 29.2)

From Datadog brand colorsRelative luminance 0.1108

Warm Vivid Playful Bold

Open in palette tool Check contrast

Datadog Accent on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 1 public brand that uses it and the palettes it appears in.

Tints & shades

Tints — toward white

db0000 fa0000 ff1a1a ff3838 ff5c5c ff7a7a ff9999 ffb8b8 ffd6d6 fff5f5

Shades — toward black

ad0000 990000 8a0000 7a0000 6b0000 570000 470000 380000 240000 140000

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

bf0000 00bdbd

#00bdbd

Analogous

Open in tool →

bf0000 bd005e bd5e00

#bd005e · #bd5e00

Triadic

Open in tool →

bf0000 00bd00 0000bd

#00bd00 · #0000bd

Split-complementary

Open in tool →

bf0000 00bd5e 005ebd

#00bd5e · #005ebd

Tetradic

Open in tool →

bf0000 5ebd00 00bdbd 5e00bd

#5ebd00 · #00bdbd · #5e00bd

Contrast

Datadog Accent as text	Ratio	AA	AA large	AAA	Fix
Aaon white	6.53:1	pass	pass	fail	AAA: use #b30000 as the text (7.2:1)
Aaon black	3.22:1	fail	pass	fail	AA: use #eb0000 as the text (4.53:1) AAA: use #ff6161 as the text (7.13:1) AA: or shift the background to #d9d9d9 (4.63:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Datadog Accent as the background.

Brands using this color

Datadogaccent · #bf0000

Palettes built around it

b91c1c 78716c d97706 f5f1ea 1c1917

Newsprint

Open in tool →

Ink-black on warm paper with a single red — the broadsheet hierarchy that lets typography lead.

Editorial Muted Warm

Fonts for this mood

Datadog Accent reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

Warm fonts →Playful fonts →Bold fonts →

mcpConnect your agent — build around Datadog Accent

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #bf0000 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bf0000-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md