# Datadog Accent (#bf0000)

A brand color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bf0000`
- RGB: rgb(191, 0, 0)
- HSL: hsl(0, 100%, 37%)
- OKLCH: oklch(0.505 0.207 29.2)
- Relative luminance: 0.1108
- Name: Datadog Accent (`datadog-accent`, source: brand, brand: datadoghq-com)
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/datadog-accent

## Tints & shades

- Tints (toward white): #db0000, #fa0000, #ff1a1a, #ff3838, #ff5c5c, #ff7a7a, #ff9999, #ffb8b8, #ffd6d6, #fff5f5
- Shades (toward black): #ad0000, #990000, #8a0000, #7a0000, #6b0000, #570000, #470000, #380000, #240000, #140000

## Harmonies

- Complementary: #00bdbd
- Analogous: #bd005e, #bd5e00
- Triadic: #00bd00, #0000bd
- Split-complementary: #00bd5e, #005ebd
- Tetradic: #5ebd00, #00bdbd, #5e00bd

## Colors that go with Datadog Accent

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with Datadog Accent — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Bose (https://brandsweets.com/colors/brands/bose-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of Datadog Accent: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Honda (https://brandsweets.com/colors/brands/honda-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite Datadog Accent on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Redfin (https://brandsweets.com/colors/brands/redfin-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with Datadog Accent in 5 real palettes, including Maple and Ember, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), Ember (https://brandsweets.com/palettes/bold#ember), Trailhead (https://brandsweets.com/palettes/warm#trailhead), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Tim Hortons's brand system and native Cybersecurity's brand system put Blue beside Datadog Accent, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for Datadog Accent: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/charcoal
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to Datadog Accent in 5 real palettes, including Olive Grove and BrandSweets's brand system, as the lead colour. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with Datadog Accent: 12 real palettes, including Campbell's's brand system and Nissan's brand system, as the accent. Seen in: Campbell's (https://brandsweets.com/colors/brands/campbells-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), AT&T (https://brandsweets.com/colors/brands/att-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.53:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b30000 (7.2:1)
- On black (#000000): 3.22:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #eb0000 (4.53:1); AA: background → #d9d9d9 (4.63:1); AAA: text → #ff6161 (7.13:1)

## Brands using this color

- **Datadog** — accent #bf0000 — https://brandsweets.com/colors/brands/datadoghq-com
- **Fenty Beauty** — secondary #bd0100 (Δ 0.413) — https://brandsweets.com/colors/brands/fentybeauty-com
- **Vodafone** — secondary #bd0000 (Δ 0.427) — https://brandsweets.com/colors/brands/vodafone-com
- **Campbell's** — secondary #bf1a1e (Δ 1.703) — https://brandsweets.com/colors/brands/campbells-com
- **Huawei** — secondary #c7000b (Δ 1.759) — https://brandsweets.com/colors/brands/huawei-com
- **3M** — secondary #c80000 (Δ 1.91) — https://brandsweets.com/colors/brands/3m-com
- **In-N-Out Burger** — secondary #b60000 (Δ 1.927) — https://brandsweets.com/colors/brands/in-n-out-com

## Curated palettes containing it

- **Newsprint** (editorial, muted, warm) — #b91c1c, #78716c, #d97706, #f5f1ea, #1c1917 — Ink-black on warm paper with a single red — the broadsheet hierarchy that lets typography lead. — tool: https://brandsweets.com/palettes/new/b91c1c-78716c-d97706-f5f1ea-1c1917 — collection: https://brandsweets.com/palettes/editorial

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bf0000-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bf0000" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.