Color

#da98dd

#da98dd
hex#da98dd
rgbrgb(218, 152, 221)
hslhsl(297, 50%, 73%)
oklchoklch(0.767 0.12 325.2)
Closest name: plum (#dda0dd)Relative luminance 0.4258

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9bdd98

#b798dd · #dd98be

#ddd998 · #98ddd9

Split-complementary

Open in tool →

#bedd98 · #98ddb7

#ddb798 · #9bdd98 · #98bedd

Contrast

#da98dd as textRatioAAAA largeAAAFix
Aaon white
2.21:1failfailfail
  • AA: use #b940bf as the text (4.62:1)
  • AAA: use #8d3091 as the text (7.08:1)
  • AA: or shift the background to #424242 (4.55:1)
  • AAA: or shift the background to #242424 (7.03:1)
Aaon black
9.52:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da98dd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#da98dd reads as cool, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da98dd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da98dd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da98dd-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md