Color

#da73dd

#da73dd
hex#da73dd
rgbrgb(218, 115, 221)
hslhsl(298, 61%, 66%)
oklchoklch(0.709 0.183 326.2)
Closest name: orchid (#da70d6)Relative luminance 0.3239

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#77dd73

#a573dd · #dd73ac

#ddda73 · #73ddda

Split-complementary

Open in tool →

#acdd73 · #73dda5

#dda573 · #77dd73 · #73acdd

Contrast

#da73dd as textRatioAAAA largeAAAFix
Aaon white
2.81:1failfailfail
  • AA: use #c431c9 as the text (4.54:1)
  • AAA: use #942598 as the text (7.05:1)
  • AA: or shift the background to #303030 (4.7:1)
  • AAA: or shift the background to #0a0a0a (7.05:1)
Aaon black
7.48:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da73dd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#da73dd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da73dd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da73dd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da73dd-c19fbe-98cb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md