Color

#da70fb

#da70fb
hex#da70fb
rgbrgb(218, 112, 251)
hslhsl(286, 95%, 71%)
oklchoklch(0.721 0.216 317.5)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.3346

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#90fb6f

#946ffb · #fb6fd6

#fbdb6f · #6ffbdb

Split-complementary

Open in tool →

#d6fb6f · #6ffb94

#fb946f · #90fb6f · #6fd6fb

Contrast

#da70fb as textRatioAAAA largeAAAFix
Aaon white
2.73:1failfailfail
  • AA: use #c006f9 as the text (4.53:1)
  • AAA: use #9205bd as the text (7.05:1)
  • AA: or shift the background to #333333 (4.63:1)
  • AAA: or shift the background to #0f0f0f (7.02:1)
Aaon black
7.69:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da70fb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#da70fb reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da70fb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da70fb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da70fb-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md