Color

#d97aff

#d97aff
hex#d97aff
rgbrgb(217, 122, 255)
hslhsl(283, 100%, 74%)
oklchoklch(0.735 0.204 315.4)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.3589

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a0ff7a

#977aff · #ff7ae2

#ffd97a · #7affd9

Split-complementary

Open in tool →

#e2ff7a · #7aff97

#ff977a · #a0ff7a · #7ae2ff

Contrast

#d97aff as textRatioAAAA largeAAAFix
Aaon white
2.57:1failfailfail
  • AA: use #bb0fff as the text (4.54:1)
  • AAA: use #8f00c7 as the text (7.02:1)
  • AA: or shift the background to #383838 (4.57:1)
  • AAA: or shift the background to #141414 (7.17:1)
Aaon black
8.18:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d97aff as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d97aff reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d97aff
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d97aff and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d97aff-bb9fc1-b2cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md