Color

#d978af

#d978af
hex#d978af
rgbrgb(217, 120, 175)
hslhsl(326, 56%, 66%)
oklchoklch(0.697 0.137 346.1)
Closest name: Fading Love (#c973a2)Relative luminance 0.3128

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#78d9a2

#d278d9 · #d9787e

#afd978 · #78afd9

Split-complementary

Open in tool →

#7ed978 · #78d9d2

#d9d278 · #78d9a2 · #787ed9

Contrast

#d978af as textRatioAAAA largeAAAFix
Aaon white
2.89:1failfailfail
  • AA: use #c9408e as the text (4.56:1)
  • AAA: use #9b2c6b as the text (7.08:1)
  • AA: or shift the background to #303030 (4.56:1)
  • AAA: or shift the background to #050505 (7.04:1)
Aaon black
7.26:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d978af as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d978af reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d978af
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d978af and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d978af-c19fae-67cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md