Color

#d97398

#d97398
hex#d97398
rgbrgb(217, 115, 152)
hslhsl(338, 57%, 65%)
oklchoklch(0.681 0.133 358.2)
Closest name: palevioletred (#db7093)Relative luminance 0.2928

Colors that go with #d97398

Charcoal, Cadet Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#73d9b3

#d973cb · #d98073

#98d973 · #7398d9

Split-complementary

Open in tool →

#73d980 · #73cbd9

#cbd973 · #73d9b3 · #8073d9

Contrast

#d97398 as textRatioAAAA largeAAAFix
Aaon white
3.06:1failpassfail
  • AA: use #cb4375 as the text (4.57:1)
  • AAA: use #a02c56 as the text (7.02:1)
  • AA: or shift the background to #2b2b2b (4.62:1)
Aaon black
6.86:1passpassfail
  • AAA: use #da779b as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d97398 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d97398 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d97398
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d97398 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d97398-c49ca6-62cb72-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md