Color

#d970ff

#d970ff
hex#d970ff
rgbrgb(217, 112, 255)
hslhsl(284, 100%, 72%)
oklchoklch(0.721 0.219 316.2)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.3356

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#96ff70

#9270ff · #ff70de

#ffd970 · #70ffd9

Split-complementary

Open in tool →

#deff70 · #70ff92

#ff9270 · #96ff70 · #70deff

Contrast

#d970ff as textRatioAAAA largeAAAFix
Aaon white
2.72:1failfailfail
  • AA: use #bc05ff as the text (4.56:1)
  • AAA: use #8e00c2 as the text (7.17:1)
  • AA: or shift the background to #333333 (4.64:1)
  • AAA: or shift the background to #0f0f0f (7.04:1)
Aaon black
7.71:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d970ff as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d970ff reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d970ff
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d970ff and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d970ff-bc9fc1-b1cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md