Color

#d949fd

#d949fd
hex#d949fd
rgbrgb(217, 73, 253)
hslhsl(288, 98%, 64%)
oklchoklch(0.678 0.267 318.7)
Closest name: Flaming Flamingo (#dd55ff)Relative luminance 0.2661

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6dfd49

#7f49fd · #fd49c7

#fdd949 · #49fdd9

Split-complementary

Open in tool →

#c7fd49 · #49fd7f

#fd7f49 · #6dfd49 · #49c7fd

Contrast

#d949fd as textRatioAAAA largeAAAFix
Aaon white
3.32:1failpassfail
  • AA: use #c202f2 as the text (4.58:1)
  • AAA: use #9202b6 as the text (7.23:1)
  • AA: or shift the background to #262626 (4.56:1)
Aaon black
6.32:1passpassfail
  • AAA: use #dd5dfd as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d949fd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d949fd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d949fd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d949fd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d949fd-be9fc1-aacb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md