Color

#d78323

#d78323
hex#d78323
rgbrgb(215, 131, 35)
hslhsl(32, 72%, 49%)
oklchoklch(0.685 0.145 63.2)
Closest name: peru (#cd853f)Relative luminance 0.308

Colors that go with #d78323

Charcoal, Cornflower Blue and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2377d7

#d72923 · #d1d723

#23d783 · #8323d7

Split-complementary

Open in tool →

#23d1d7 · #2923d7

#23d729 · #2377d7 · #d723d1

Contrast

#d78323 as textRatioAAAA largeAAAFix
Aaon white
2.93:1failfailfail
  • AA: use #a7661b as the text (4.61:1)
  • AAA: use #7f4d15 as the text (7.06:1)
  • AA: or shift the background to #303030 (4.5:1)
  • AAA: or shift the background to #030303 (7.03:1)
Aaon black
7.16:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d78323 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#d78323 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d78323
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d78323 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d78323-c4b69c-62c5cb-2d2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md