Color

#d77cf8

#d77cf8
hex#d77cf8
rgbrgb(215, 124, 248)
hslhsl(284, 90%, 73%)
oklchoklch(0.732 0.193 316.4)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.3564

Colors that go with #d77cf8

Lime Green, Emerald Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9df87c

#997cf8 · #f87cdb

#f8d77c · #7cf8d7

Split-complementary

Open in tool →

#dbf87c · #7cf899

#f8997c · #9df87c · #7cdbf8

Contrast

#d77cf8 as textRatioAAAA largeAAAFix
Aaon white
2.58:1failfailfail
  • AA: use #bb20f3 as the text (4.55:1)
  • AAA: use #8d0abd as the text (7.21:1)
  • AA: or shift the background to #383838 (4.54:1)
  • AAA: or shift the background to #141414 (7.13:1)
Aaon black
8.13:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d77cf8 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d77cf8 reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d77cf8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d77cf8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d77cf8-bc9fc1-b1cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md