Color

#d74efd

#d74efd
hex#d74efd
rgbrgb(215, 78, 253)
hslhsl(287, 98%, 65%)
oklchoklch(0.68 0.261 318)
Closest name: Flaming Flamingo (#dd55ff)Relative luminance 0.2699

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#74fd4e

#804efd · #fd4ecc

#fdd74e · #4efdd7

Split-complementary

Open in tool →

#ccfd4e · #4efd80

#fd804e · #74fd4e · #4eccfd

Contrast

#d74efd as textRatioAAAA largeAAAFix
Aaon white
3.28:1failpassfail
  • AA: use #c202f7 as the text (4.52:1)
  • AAA: use #9302bb as the text (7.08:1)
  • AA: or shift the background to #262626 (4.61:1)
Aaon black
6.4:1passpassfail
  • AAA: use #dc62fd as the text (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d74efd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d74efd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d74efd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d74efd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d74efd-bd9fc1-abcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md