# #d74efd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d74efd`
- RGB: rgb(215, 78, 253)
- HSL: hsl(287, 98%, 65%)
- OKLCH: oklch(0.68 0.261 318)
- Relative luminance: 0.2699
- Nearest named color: Flaming Flamingo (#dd55ff, Δ 1.674) — https://brandsweets.com/colors/flaming-flamingo
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/d74efd

## Tints & shades

- Tints (toward white): #db5dfd, #df72fe, #e381fe, #e690fe, #eba4fe, #eeb3fe, #f1c2fe, #f5d2ff, #f9e6ff, #fdf5ff
- Shades (toward black): #d130fd, #ca12fd, #ba02ed, #a302cf, #8b02b1, #6f018d, #57016f, #3f0151, #280132, #100014

## Harmonies

- Complementary: #74fd4e
- Analogous: #804efd, #fd4ecc
- Triadic: #fdd74e, #4efdd7
- Split-complementary: #ccfd4e, #4efd80
- Tetradic: #fd804e, #74fd4e, #4eccfd

## Colors that go with #d74efd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #d74efd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #d74efd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #d74efd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Light Sea Green** #20b2aa [harmony: triadic] — Light Sea Green completes a triad with #d74efd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/lightseagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #d74efd in Snyk's brand system, as the lead colour. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d74efd: Hasbro's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Lime** #00ff00 [pool] — Lime is paired with #d74efd in Laser, as the lead colour. Seen in: Laser (https://brandsweets.com/palettes/vivid#laser). — https://brandsweets.com/colors/lime
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #d74efd in Loom's brand system, as the lead colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.28:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c202f7 (4.52:1); AA: background → #262626 (4.61:1); AAA: text → #9302bb (7.08:1)
- On black (#000000): 6.4:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #dc62fd (7.21:1)

## Brands using this color

- **Form Builder with AI Automation** — secondary #d258fe (Δ 1.672) — https://brandsweets.com/colors/brands/typeform-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d74efd-bd9fc1-abcb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d74efd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.