Color

#d696d9

#d696d9
hex#d696d9
rgbrgb(214, 150, 217)
hslhsl(297, 47%, 72%)
oklchoklch(0.757 0.117 325.1)
Closest name: plum (#dda0dd)Relative luminance 0.4112

Colors that go with #d696d9

Midnight Blue, Powder Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#99d996

#b496d9 · #d996bb

#d9d696 · #96d9d6

Split-complementary

Open in tool →

#bbd996 · #96d9b4

#d9b496 · #99d996 · #96bbd9

Contrast

#d696d9 as textRatioAAAA largeAAAFix
Aaon white
2.28:1failfailfail
  • AA: use #b747bd as the text (4.52:1)
  • AAA: use #8a338e as the text (7.13:1)
  • AA: or shift the background to #404040 (4.55:1)
  • AAA: or shift the background to #212121 (7.07:1)
Aaon black
9.22:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d696d9 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d696d9 reads as cool, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d696d9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d696d9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d696d9-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md