Color

#d5017d

#d5017d
hex#d5017d
rgbrgb(213, 1, 125)
hslhsl(325, 99%, 42%)
oklchoklch(0.57 0.233 355.5)
Closest name: Bottom of My Heart (#cc0077)Relative luminance 0.1565

Colors that go with #d5017d

Denim, Steel Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01d559

#c301d5 · #d50113

#7dd501 · #017dd5

Split-complementary

Open in tool →

#13d501 · #01d5c3

#d5c301 · #01d559 · #0113d5

Contrast

#d5017d as textRatioAAAA largeAAAFix
Aaon white
5.09:1passpassfail
  • AAA: use #ad0165 as the text (7.07:1)
Aaon black
4.13:1failpassfail
  • AA: use #e40186 as the text (4.65:1)
  • AAA: use #fe52b7 as the text (7.1:1)
  • AA: or shift the background to #f2f2f2 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d5017d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d5017d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d5017d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d5017d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d5017d-c19faf-69cb62-2d1f21-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md