Color

#d39ad5

#d39ad5
hex#d39ad5
rgbrgb(211, 154, 213)
hslhsl(298, 41%, 72%)
oklchoklch(0.76 0.104 325.4)
Closest name: plum (#dda0dd)Relative luminance 0.4176

Colors that go with #d39ad5

Charcoal, Crimson and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9cd59a

#b69ad5 · #d59aba

#d5d39a · #9ad5d3

Split-complementary

Open in tool →

#bad59a · #9ad5b6

#d5b69a · #9cd59a · #9abad5

Contrast

#d39ad5 as textRatioAAAA largeAAAFix
Aaon white
2.25:1failfailfail
  • AA: use #b04bb4 as the text (4.65:1)
  • AAA: use #863989 as the text (7.09:1)
  • AA: or shift the background to #404040 (4.62:1)
  • AAA: or shift the background to #212121 (7.17:1)
Aaon black
9.35:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d39ad5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d39ad5 reads as cool, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d39ad5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d39ad5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d39ad5-c19fbe-98cb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md