Color

#d37aff

#d37aff
hex#d37aff
rgbrgb(211, 122, 255)
hslhsl(280, 100%, 74%)
oklchoklch(0.728 0.202 313.3)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.3499

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a7ff7a

#917aff · #ff7ae9

#ffd37a · #7affd3

Split-complementary

Open in tool →

#e9ff7a · #7aff90

#ff917a · #a7ff7a · #7ae9ff

Contrast

#d37aff as textRatioAAAA largeAAAFix
Aaon white
2.63:1failfailfail
  • AA: use #b41fff as the text (4.58:1)
  • AAA: use #8800cc as the text (7.19:1)
  • AA: or shift the background to #363636 (4.6:1)
  • AAA: or shift the background to #141414 (7.02:1)
Aaon black
8:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d37aff as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d37aff reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d37aff
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d37aff and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d37aff-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md