Color

#d377fe

#d377fe
hex#d377fe
rgbrgb(211, 119, 254)
hslhsl(281, 99%, 73%)
oklchoklch(0.724 0.205 313.9)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.342

Colors that go with #d377fe

Lime Green, Emerald Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a1fe76

#8f76fe · #fe76e5

#fed376 · #76fed3

Split-complementary

Open in tool →

#e5fe76 · #76fe8f

#fe8f76 · #a1fe76 · #76e5fe

Contrast

#d377fe as textRatioAAAA largeAAAFix
Aaon white
2.68:1failfailfail
  • AA: use #b61bfe as the text (4.59:1)
  • AAA: use #8b01cb as the text (7.08:1)
  • AA: or shift the background to #363636 (4.51:1)
  • AAA: or shift the background to #0f0f0f (7.16:1)
Aaon black
7.84:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d377fe as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d377fe reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d377fe
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d377fe and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d377fe-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md