Color

#c994ff

#c994ff
hex#c994ff
rgbrgb(201, 148, 255)
hslhsl(270, 100%, 79%)
oklchoklch(0.758 0.157 305.8)
Closest name: Diva (#c9a0ff)Relative luminance 0.4082

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c9ff94

#9494ff · #ff94ff

#ffc994 · #94ffc9

Split-complementary

Open in tool →

#ffff94 · #94ff94

#ff9494 · #c9ff94 · #94ffff

Contrast

#c994ff as textRatioAAAA largeAAAFix
Aaon white
2.29:1failfailfail
  • AA: use #9e3dff as the text (4.6:1)
  • AAA: use #7500eb as the text (7.1:1)
  • AA: or shift the background to #404040 (4.52:1)
  • AAA: or shift the background to #212121 (7.03:1)
Aaon black
9.16:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c994ff as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c994ff reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c994ff
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c994ff and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c994ff-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md