Color

#c97531

#c97531
hex#c97531
rgbrgb(201, 117, 49)
hslhsl(27, 61%, 49%)
oklchoklch(0.643 0.133 56)
Closest name: Ochre (#cc7722)Relative luminance 0.2536

Colors that go with #c97531

Cadet Blue, Charcoal and Orange Red lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3185c9

#c93138 · #c9c231

#31c975 · #7531c9

Split-complementary

Open in tool →

#31c9c2 · #3138c9

#38c931 · #3185c9 · #c231c9

Contrast

#c97531 as textRatioAAAA largeAAAFix
Aaon white
3.46:1failpassfail
  • AA: use #ac652a as the text (4.52:1)
  • AAA: use #7f4a1f as the text (7.24:1)
  • AA: or shift the background to #212121 (4.66:1)
Aaon black
6.07:1passpassfail
  • AAA: use #d18342 as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c97531 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#c97531 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c97531
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c97531 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c97531-c4b39c-62cbc7-2d2c1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md