Color

#c77aaa

#c77aaa
hex#c77aaa
rgbrgb(199, 122, 170)
hslhsl(323, 41%, 63%)
oklchoklch(0.676 0.113 342.6)
Closest name: Fading Love (#c973a2)Relative luminance 0.2896

Colors that go with #c77aaa

Taupe, Cadet Blue and Medium Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7ac798

#be7ac7 · #c77a83

#aac77a · #7aaac7

Split-complementary

Open in tool →

#83c77a · #7ac7be

#c7be7a · #7ac798 · #7a83c7

Contrast

#c77aaa as textRatioAAAA largeAAAFix
Aaon white
3.09:1failpassfail
  • AA: use #b75290 as the text (4.54:1)
  • AAA: use #8c3b6d as the text (7.09:1)
  • AA: or shift the background to #2b2b2b (4.58:1)
Aaon black
6.79:1passpassfail
  • AAA: use #c97eac as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c77aaa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c77aaa reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c77aaa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c77aaa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c77aaa-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md