Color

#c4968d

#c4968d
hex#c4968d
rgbrgb(196, 150, 141)
hslhsl(10, 32%, 66%)
oklchoklch(0.714 0.057 31.2)
Closest name: Beauty and the Beach (#c99680)Relative luminance 0.3547

Colors that go with #c4968d

Cadet Blue, Charcoal and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #c4968d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8dbbc4

#c48d9f · #c4b28d

#8dc496 · #968dc4

Split-complementary

Open in tool →

#8dc4b2 · #8d9fc4

#9fc48d · #8dbbc4 · #b28dc4

Contrast

#c4968d as textRatioAAAA largeAAAFix
Aaon white
2.59:1failfailfail
  • AA: use #a86457 as the text (4.54:1)
  • AAA: use #7d4a40 as the text (7.18:1)
  • AA: or shift the background to #383838 (4.52:1)
  • AAA: or shift the background to #141414 (7.1:1)
Aaon black
8.09:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c4968d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c4968d reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c4968d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c4968d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c4968d-c4a79c-62cbaa-2d281f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md