Color

#968dc4

#968dc4
hex#968dc4
rgbrgb(150, 141, 196)
hslhsl(250, 32%, 66%)
oklchoklch(0.672 0.081 291.6)
Closest name: Magic Carpet (#9488be)Relative luminance 0.2952

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bbc48d

#8d9fc4 · #b28dc4

#c4968d · #8dc496

Split-complementary

Open in tool →

#c4b28d · #9fc48d

#c48d9f · #bbc48d · #8dc4b2

Contrast

#968dc4 as textRatioAAAA largeAAAFix
Aaon white
3.04:1failpassfail
  • AA: use #776bb3 as the text (4.63:1)
  • AAA: use #5a4e97 as the text (7.07:1)
  • AA: or shift the background to #2b2b2b (4.65:1)
Aaon black
6.9:1passpassfail
  • AAA: use #9990c6 as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968dc4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #968dc4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968dc4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968dc4-a79cc4-dfb14e-281f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md