Color
#c4408d
#c4408drgb(196, 64, 141)hsl(325, 53%, 51%)oklch(0.582 0.184 348.4)Colors that go with #c4408d
Denim, Sea Green and Dark Cyan lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Denim #1560bd
shippedDesigners have shipped Denim with #c4408d: 5 real palettes, including Ulta Beauty's brand system and Chase's brand system, as the supporting colour.
Sea Green #2e8b57
complementarySea Green sits directly opposite #c4408d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Dark Cyan #008b8b
split-complementshippedDark Cyan is a split-complement of #c4408d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #c4408d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Crimson #dc143c
shippedCrimson is paired with #c4408d in 3 real palettes, including The Ordinary's brand system and Snyk's brand system, as the supporting colour.
Olive Drab #6b8e23
split-complementOlive Drab is a split-complement of #c4408d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Blue Violet #8a2be2
shippedBlue Violet is paired with #c4408d in two real palettes: Klarna US's brand system and Gemstone, as the accent.
Orange #ffa500
shippedTwo real palettes: Sunset Boulevard and Rippling's brand system put Orange beside #c4408d, as the supporting colour.
Real palettes that use #c4408d
Tints & shades
Harmonies
Contrast
| #c4408d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.7:1 | pass | pass | fail |
|
Aaon black | 4.47:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c4408d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#c4408d reads as warm. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #c4408d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/c4408d-c19faf-69cb62-2d1f21-f0e9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md