Color

#c40e75

#c40e75
hex#c40e75
rgbrgb(196, 14, 117)
hslhsl(326, 87%, 41%)
oklchoklch(0.54 0.216 354.9)
Closest name: Bottom of My Heart (#cc0077)Relative luminance 0.1333

Colors that go with #c40e75

Crimson, Teal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0ec45c

#b70ec4 · #c40e1a

#75c40e · #0e75c4

Split-complementary

Open in tool →

#1ac40e · #0ec4b7

#c4b70e · #0ec45c · #0e1ac4

Contrast

#c40e75 as textRatioAAAA largeAAAFix
Aaon white
5.73:1passpassfail
Aaon black
3.67:1failpassfail
  • AA: use #e01086 as the text (4.59:1)
  • AAA: use #f45db2 as the text (7.06:1)
  • AA: or shift the background to #e6e6e6 (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c40e75 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c40e75 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c40e75
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c40e75 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c40e75-c19fae-67cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md