Color

#c401da

#c401da
hex#c401da
rgbrgb(196, 1, 218)
hslhsl(294, 99%, 43%)
oklchoklch(0.59 0.279 322.7)
Closest name: Awkward Purple (#d208cc)Relative luminance 0.1682

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#17da01

#5801da · #da0183

#dac401 · #01dac4

Split-complementary

Open in tool →

#83da01 · #01da58

#da5801 · #17da01 · #0183da

Contrast

#c401da as textRatioAAAA largeAAAFix
Aaon white
4.81:1passpassfail
  • AAA: use #9701a7 as the text (7.3:1)
Aaon black
4.36:1failpassfail
  • AA: use #c901df as the text (4.55:1)
  • AAA: use #ec4dfe as the text (7.06:1)
  • AA: or shift the background to #fafafa (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c401da as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c401da reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c401da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c401da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c401da-c19fc0-9fcb62-2d1f29-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md