Color

#37003d

#37003d
hex#37003d
rgbrgb(55, 0, 61)
hslhsl(294, 100%, 12%)
oklchoklch(0.241 0.114 323.6)
Closest name: Dark Purple (#35063e)Relative luminance 0.0115

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#063d00

#18003d · #3d0025

#3d3700 · #003d37

Split-complementary

Open in tool →

#253d00 · #003d18

#3d1800 · #063d00 · #00253d

Contrast

#37003d as textRatioAAAA largeAAAFix
Aaon white
17.08:1passpasspassPasses AAA — no fix needed.
Aaon black
1.23:1failfailfail
  • AA: use #ca00e0 as the text (4.59:1)
  • AAA: use #ed4dff as the text (7.11:1)
  • AA: or shift the background to #858585 (4.63:1)
  • AAA: or shift the background to #a6a6a6 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #37003d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#37003d reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #37003d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #37003d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/37003d-c19fc0-9fcb62-2d1f29-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md